Brooke Gilbert

Join an NCIA Committee: Lead, Collaborate, and Shape the Future of Cannabis

2026 Committee Applications Now Open!  Joining a National Cannabis Industry Association (NCIA) committee is one of the best ways to get involved, expand your network, and influence national cannabis policy. Work alongside top professionals, advocates, and innovators to help move the industry forward. Why Join? Build connections with professionals from all sectors of the cannabis…

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Committee Blog: Streamlining Cannabis Ownership Changes – Time for a Smarter Approach

Committee Blog: Streamlining Cannabis Ownership Changes – Time for a Smarter Approach By Joanne Caceres and Jessica Steinberg (SRC Committee)  Let’s be real: changing ownership of a cannabis business is a slog. Between “nontransferable” licenses that force full entity sales, wildly different definitions of who counts as an owner, and piles of disclosures, fingerprints, forms,…

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Committee Blog: How to Build a Cannabis Business Continuity Plan Before the Next Natural Disaster 

How to Build a Cannabis Business Continuity Plan  Before the Next Natural Disaster  By Nichelle Santos  Founder, CEO  CannaCoverage Insurance and CannaShield Compliance  “The power was out for days, and we had no cooling. We lost inventory,  time, and trust.”  — Reported sentiment from multiple Texas cannabis retailers after Hurricane Beryl (July  2024)  The Problem:…

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A New Chapter for Me and for NCIA – A Letter from NCIA’s Co-Founder Aaron Smith

Dear NCIA Members & Supporters, After 15 unforgettable years, I’ll be stepping down as CEO of NCIA, effective August 15. Launching and growing this association — and serving incredible members like you — has been the defining experience of my professional life. While the decision wasn’t easy, I’ve reached a point where I’m ready to…

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Member Blog: Why Cannabis Retailers Ought to Focus on Customer Insights to Increase Revenue

Why Customer Insights? Retailers in any industry, especially cannabis, are finding it harder to retain customers and grow their business due to the highly competitive nature of consumer packaged goods coupled with slim margins.  Consumers are inundated with choices, and most cannabis retailers likely carry similar inventory with similar discounting strategies. This makes it difficult…

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Committee Blog: Redefining Sleep Therapy – The Role of Cannabis in Decreasing Dependence on Conventional Sleep Medications

Reviewed by NCIA’s Scientific Advisory Committee Introduction Insomnia affects nearly 30% of adults, leading many to rely on medications like benzodiazepines and sleep aids that can cause dependency and cognitive side effects. With growing interest in natural alternatives, cannabis has emerged as a potential option. Cannabis contains compounds like THC and CBD, that interact with…

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Proven Strategies to Maximize Cannabis Marketing ROI: Key Insights & Free Tools

Maximizing Cannabis Marketing ROI: Key Insights from NCIA’s Latest Webinar In an increasingly competitive cannabis market, understanding how to measure and maximize your marketing and PR efforts is essential. Our latest Industry Essentials webinar brought together top industry experts from NCIA’s Marketing & Advertising Committee to break down effective strategies for increasing visibility, proving ROI,…

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Committee Blog: Announcing Winners of NCIA’s State Regulatory Committee 2024 CannaStar Awards

National Cannabis Industry Association’s State Regulation Committee announces 2024 award winners for cannabis regulatory and program rollout success in 8 states State-level cannabis regulations are a moving target; or rather, 50 moving targets. Despite nationwide movement in nearly every US state towards a regulated, adult-use market, each state has approached cannabis sales with their own…

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